Ice Cold Drinks

I’m not proud of this, but I do occasionally visit fast food restaurants,  such as McDonald’s. Mostly, it is for drinks. Now, that may seem stupid, given that you can get a bottled version of the same drink for a lot less (or maybe you can’t – or at least not reliably. Pricing of cola appears to be one of the worlds more baffling algorithms and this could well be the subject of a future blog.)

hero_pdt_diet_cokeFor now, let’s get back to my attempted
purchase of cola from McDonald’s. There is a reason why I would prefer to buy my soft drinks from a vendor that has it on draught, rather than to simply pop into my local newsagent or supermarket and buy a can or a bottle. That reason  is simple – most fast food vendors serve their soft drinks with ice. I know some people don’t care about this. but they are wrong, and I am right. Look at the image. The ice is what makes this so appealing.

So, I recently stopped at a local McDonald’s and ordered a diet coke. I paid my £1.29 and drove to the next window. The young lady passed me the coke and I gave it a little shake to check there was ice in it. There was not, so I passed it back and asked her to put some ice in it.

I’m not sure of the numbers, but I bet the margin on a soft drink is absolutely fantastic. One website I found after several seconds of research reckons the cost is between 5c and 20c and suggests that the paper cup is the largest part of the cost. Sounds believable to me and I bet the ice is more expensive than the drink, too.

Without hesitating, she told me that they did not have any ice.  At that point, I decided that paying £1.29 for a draft carbonated drink without ice just did not stack up, so I asked for a refund. The girl looked a bit confused, but I pointed out that I had believed I was buying a drink with ice and as that was not the case, I would like to have my money back. She disappeared off into the back and I assumed she was seeking advice from a manager. But no, when she reappeared, it was with my drink again, now with a generous helping of ice. It was my turn to look confused. “So you did have ice all along?” I asked, though this was obviously somewhat rhetorical. With no trace of shame, she stated that she had meant she did not have any ice in the tray next to her. I was lost for words, so I just drove off, taking my ice cold drink with me.

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